The year 2024 has been a defining chapter for M.A.C Cosmetics in Nigeria. Through groundbreaking collaborations, the brand has seamlessly merged beauty and fashion, setting new standards in artistry, sustainability, and inclusivity. With a series of high-profile partnerships, M.A.C has cemented its role as a catalyst for creative innovation and a champion of diverse storytelling in the Nigerian fashion industry.
Celebrating Lagos Culture at the Lagos Canvas
The journey began on September 3 with the vibrant Lagos Canvas event, spearheaded by Mo Abudu. This celebration of Lagos’s culture featured art, music, food, and fashion, with M.A.C Cosmetics at the forefront. The brand’s luminous, skin-focused makeup looks complemented the models’ natural beauty, adding a sophisticated touch to the colorful runway presentations.
Bringing Banke Kuku’s Oceans Collection to Life
Later in September, M.A.C collaborated with celebrated designer Banke Kuku for the unveiling of her SS25 Oceans Collection. The partnership kicked off with a stunning two-day shoot on September 30 at La Campagne Tropicana, brought to life by renowned photographer Kelechi Amadi-Obi.
The collaboration continued with a virtual press conference on October 11, where Banke Kuku shared her vision for the ocean-inspired collection. The grand finale was the Oceans Front Row event on October 18 at the Royal Box in Victoria Island, where M.A.C’s artistry elevated the designs, leaving a lasting impression on an exclusive audience that included Mo Abudu, Toke Makinwa, and Ambassador Professor Olufolake Abdulrazaq.
Transforming SS25 Runways
On October 27, M.A.C took center stage during two major SS25 showcases by Emmy Kasbit and Imad Eduso. At Emmy Kasbit’s show, the brand delivered bold yet refined makeup looks that complemented the modern tailoring of the collection. Meanwhile, at Imad Eduso’s butterfly-inspired showcase, M.A.C’s creations beautifully embodied themes of faith, resilience, and renewal.
November: A Month of Iconic Partnerships
The celebration of artistry continued into November with collaborations that highlighted iconic designers Tiffany Amber and Jewel by Lisa. On November 2 and November 9, respectively, M.A.C’s tailored makeup looks amplified each designer’s unique creative vision, showcasing the versatility and power of makeup as a form of expression.
On November 17, M.A.C partnered with Lanre Da Silva for her SS25 Eternal Glamour collection. The collection, a stunning tribute to bold designs and Nigerian creativity, was enhanced by M.A.C’s signature touch of glamour and elegance.
Supporting the Next Generation with Future Face Africa
M.A.C Cosmetics closed the year by partnering with Future Face Africa, an initiative by Elizabeth Isiorho aimed at nurturing young African models. M.A.C’s contribution to this year’s showcase emphasized individuality, celebrating the aspirations of emerging talent and propelling them onto global stages.
A Year of Artistry, Inclusivity, and Sustainability
Through these impactful collaborations, M.A.C Cosmetics has showcased the transformative power of beauty in storytelling. By working alongside visionary designers and cultural events, the brand has inspired innovation, fostered inclusivity, and celebrated the intersection of fashion and sustainability.
M.A.C’s journey in 2024 is a testament to the role beauty plays in amplifying creativity, empowering individuals, and shaping the future of fashion in Nigeria and beyond.